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Research papers

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Stacy Graiko
Company: KANTAR TNS Malaysia
November 20, 2013
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Citation

Graiko, S. (2013a, November 20). Insight mining with positive psychology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insight-mining-with-positive-psychology-8096


Research papers

Shape the future with 'future shapers' and cutting-edge hybrid research techniques

This presentation discusses cutting-edge research methods for predicting consumer behavior including qualitative and quantitative research and methods that measure subconscious response. A case study from a major US women's apparel retailer...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Aaron Reid, Jennifer Kasper, Stacy Graiko
Company: Sentient Decision Science
November 18, 2010
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Citation

Reid, Kasper and Graiko (2010a, November 18). Shape the future with 'future shapers' and cutting-edge hybrid research techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shape-the-future-with-future-shapers-and-cutting-edge-hybrid-research-techniques